Great user experiences today and into the future are and will be embodied in mobile apps, responsive web applications, and interactions with the Internet of Things. The need for these great user experiences has already transformed the way consumer applications are designed, built, delivered, and maintained.
Business people are looking for smart engagement models and channels across their customer base. With increased personalization and segmentation in markets, ability to deliver solutions with agility and provide an omnichannel experience in the day-in-life-of-customer, is of prime importance.
Above all, business are looking to deliver great user experiences to create stickiness via the “viral social effect”. In doing so, the key social platforms become B2C targets However, customer data security is of prime importance and these platforms are not being embraced with the rapidity expected.
For IT, the first wave of mobile was seen as “yet another channel” for customer engagement. However, rapid Digital Transformation is changing the game to create more mobile-first and AI-first centric models.
While IT was focused on creating and delivering mobile backends, building and integrating complex analytics in the past, the use of mBaaS cloud functions has changed the game. Cloud functions allow IT to write single-purpose functions that respond to cloud events, allowing IT to focus on what is important to the business – great client side user experience and fast time-to-market.
While mobile application practices have undergone various cycles of innovation over the years, these basic approaches are still prominent:
Cloud and API technologies have revolutionized the technology architecture and stack, and the stack should not be viewed in an isolated silo. Any mobile project is also an AI project, an API project, and a Big Data/Analytics project.
In that spirit, the technology architecture pattern is displayed alongside:
Mobile Commerce platforms and applications lead the way in the B2C application set. For Retail business, the Sales > Insight > Inventory > Logistics > Sales cycle in the Supply Chain is crucial.
In the brick-and-mortar case, modernization of the floor picking and inventory applications to run on BYOD and rugged devices is key. Integration into IoT frameworks for inventory updates, freezer/perishable inventory management, and other global fulfillment applications.
In eCommerce, use context integration for search, prediction and on-demand offers is key. Mobile devices are the gateway to understanding user behavior and engagement context. Analytics from mobile devices is driving engagement flows and offers in real-time.
Given that mobile technologies came from telecommunications and pervaded our everyday lives, the underlying protocols and communication tools are integral to mobile technologies.Twitter is the most famous social communication app based on the Short Messaging Service fabric from telecommunications. mobile calling, communication assistants are integral to mobile phone offerings.On the business offerings side, mobile Virtual Private Network offerings offer businesses features and controls for business services and networks.Media B2C applications for news and content consumption, with social networking features are the key entry points to mobile customer interactions and analytics.
There are tremendous opportunities in healthcare, given that it is one-sixth of the US Economy. Monitoring of vital parameters such as body temperature, blood pressure, pulse etc. is crucial for diagnosis and maintaining patients’ quality of life. Patients can measure their vital parameters easily and quickly using only their smartphones and wearable devices. Thus this data transfer will become much faster and easier to control. M-health apps are useful for managing one’s time and treatment process. A simple calendar healthcare app can help keep track of all doctor’s appointments, vaccination dates, as well as remind one to take medicines and measure parameters. Fitness and wellness mobile apps are playing a key role in prevention strategies. Digitization of EHR and PHR records is a multi-year US healthcare overhaul mandate, with several billions of dollars earmarked for the same. Logistics, communications, and doctor appointment management have integration into cloud and mobile calendar and social communication tools for easy interaction.
Across Financial Services, we are looking at B2C applications like consumer banking, money management, informational services, aggregated financial advice, etc. For B2B, we are looking at Treasury Services, Institutional wealth management, among others.
Several generations of apps have already been deployed and with the advent of Big Data, Analytics and AI, we are looking at a new wave of AI driven “smart” functionality to hit the market.
Mobile field service and inspection applications and IoT driven diagnostic tools for day-to-day Operations and Maintenance are some of the key use cases.For B2C, self-serve applications for consumers to view bills, lodge complaints and report outages are key for customer engagement.
Government field workers require work order management, inspection and field engagement tools on mobile and IoT enabled devices.Citizen services deployed to smartphones and mobile web are important for citizen engagement.Numerous new possibilities are on the horizon, such as: customer self service, citizen complaints and incident reporting, right for information act and mechanism for sending alerts across various topics (organized via channels).
At Scadea, we take a holistic approach to mobile projects – it is important to get the architecture right and the interfaces and tooling in place for further expansion.
Regardless of the size and scope of the project, we ensure that some of the key gates in the application architecture need to be addressed for a robust offering.
We have experienced mobile architects, with a deep understanding of client and mBaaS technologies:
Creating a successful mobile app experience required two distinctly different development competencies: frontend and backend development skills.
Scadea’s mobile backend engineers are experienced in use of various mBaaS offerings from Apigee, Amazon AWS, Microsoft and other providers to configure and manage data storage, user identity and access, push notifications and cloud/business 3rd party integrations.
Microservices are an architectural and organizational approach to software development designed to speed up deployment cycles, foster innovation and ownership, and improve maintainability and scalability of software applications.
This approach includes scaling organizations that deliver software and services. Using a microservices approach, software is composed of small independent services that communicate over well-defined APIs. These services are owned by small self-contained teams.
Microservice developers at Scadea are experienced in developing microservices with domain specific knowledge-base. Engineers are experienced in using a wide variety of programming languages and SDKs.